By Paul Bertorelli, AVweb
In one of the bolder loss leader approaches we’ve ever seen, Redbird’s Skyport in San Marcos, Texas, will be selling avgas for a dollar a gallon throughout the month of October. What’s the catch? There really isn’t one, other than the company will ask fuel buyers to participate in a brief survey probing their views on flying habits and how—or even if—the price of avgas affects those views and, especially, flying behavior.
“The idea is to test whether the cost of flying had either a direct or indirect or even a cumulative effect on the fact that there’s a lot less flying going on,” said Redbird’s CEO Jerry Gregoire.
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